There are millions of combinations of domain names you can register today for very little cost. While you may be tempted to cut corners with your domain purchase, remember that the quality of a domain is the same as with everything else: you get what you pay for.

What’s wrong with simply registering a new domain? While the price might be attractive, newly registered domains tend to be longer; some have dashes; and many will require awkwardly truncated or abbreviated names. New domain registrations typically make little sense as all the good .com domains were purchased many years ago.

While you may or may not have many choices of gTLD (generic top-level domains) such as .net, .biz, .info, .us, and .co, typically the exact .com that you’re looking for is rarely available.

Even more – it is rare that your perfect domain is for sale at a reasonable price.

Keep in mind that the purpose of a domain is to enable your audience – your prospects, customers, or followers – to easily find your business online. And to have those customer coming back on a regular basis.

As the economy becomes more global every year, and as more people worldwide adapt to the technology age, your web presence will one day, if not already, become your most important business asset.