The right domain name is vital for growing your web presence

Domain names are fundamental building blocks and components of the Internet, and as such, serve as the electronic equivalent of your company’s storefront and location.

The better the location (i.e. the easier it is to remember the domain; the easier it is to type it in; the better the domain fits your product, company, or service), the easier it will be for your customers to find you online.

Without a great domain, your customers and prospects might not be able to find you on the Internet. With a poorly selected domain, it may be challenging for potential customers to find you at all. With the right domain, it will be much easier for customers and prospects alike to locate your business.

Choose your domain first!

When launching a start-up, new product, service, or company, the most important step in the process is finding the right domain name. While this may sound counter intuitive, companies sometimes make the costly mistake of investing in an identity only to discover that the name they want to use is unavailable.

The old adage “you get what you pay for” applies when considering your domain name. There is a reason why some domain names are cheaper than others. Domains with dashes, longer domains, and domains that don’t succinctly describe your company, product or service are likely to be less expensive because they are less valuable.

Think “location… location… location”

Because your domain is much like real estate, the same basic rules apply to the value of a domain. In the same way that premium location influences the price-per-square-foot (the relative value of physical real estate), there are several “location” factors which drive the relative value of your domain.