A domain that succinctly describes your product, service, or company, is inherently valuable.

Candy.com and Cars.com are good examples of generic, yet descriptive domains.
Consumers interested in buying candy or looking for cars may intuitively type these names in to their web browser. On top of that, it is extremely easy to remember Candy.com in the future as well.

Unusual names, or word combinations, that are easy to remember and easy to type are also valuable.
These may not describe a product, but they are memorable and can be molded into lasting brands.

Roku.com, for example, was an excellent domain acquisition. In a vacuum, Roku doesn’t mean anything.
The domain name, however, is short and easy to remember. Through branding, Roku has established
itself as the household name for delivering streaming movie and television programs over the Internet.

When you think about it, most major brands did not have much of a meaning before they were created such as Twitter, NetFlix, Roomba, or the NFL. Yet these companies have made their way into most people’s lives.