New gTLDs: Modern Domain Extensions for Creative Branding

The New gTLD Revolution

ICANN's expansion of the generic TLD space beginning in 2014 created unprecedented opportunities for businesses and individuals to secure meaningful, descriptive domain names. With most desirable .com names taken, new gTLDs provide fresh options.

Benefits of New gTLDs

New gTLDs communicate purpose immediately. A domain like brand.tech or project.app tells visitors what to expect before they click. This clarity can improve click-through rates and reduce bounce rates as visitors arrive with accurate expectations.

Greater availability means you can often secure exact-match domains that would be impossible or extremely expensive in .com. Your preferred brand name likely remains available in several relevant new extensions.

Security Features

Some new gTLDs include enhanced security requirements. The .app and .dev extensions require HTTPS—sites on these extensions must use SSL certificates and cannot load over insecure HTTP. This built-in security feature protects visitors and may provide minor SEO benefits.

Choosing Between Options

With hundreds of new gTLDs available, selection can overwhelm. Focus on extensions that genuinely describe your business or project. An online store benefits from .store or .shop. A technology company might prefer .tech, .io, or .dev. A creative agency could use .design or .studio.

Consider extension popularity and recognition. Heavily adopted extensions like .app and .tech enjoy reasonable user familiarity. Obscure extensions may confuse visitors or appear less trustworthy.

Explore the full range of new gTLDs and find your perfect extension. Start your registration with instant activation.